For 30 years, Verathon has stood for intuitive, reliable and effective solutions for doctors, nurses, biomeds and administrators. Often called the “gold standard,” they continue to deliver the highest standard of both clinical and economic outcomes for providers and patients alike. But the healthcare landscape is changing, and brands like Verathon are challenged to articulate their solutions for this new world in more charismatic and compelling ways.
Our task was first and foremost to help Verathon tell its story. Veering away from the standard boiler plate toward a more passionate, differentiating story meant digging deep and unearthing what truly matters most—the user. The anesthesiologist who intubates under extreme pressure; the nurse who makes decisions for care based on an ultrasound reading; and the biomed who is maintaining hundreds of devices and tools across the hospital.
The new Verathon story helped to inform the strategy of the new website, which was tasked with bringing together their very different products into one unified experience. A refreshed, modern look and feel for the company serves as a bond across all of the product sub-brands. Designed to make it easier for both clinician and administrators to understand the product innovations and uses, the new site also serves as a platform for learning, with a research and education library and product-specific training.