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Work

Wilburforce Website Design

Wilburforce Foundation is a private philanthropic foundation that funds environmental conservation in Western North America. Sounds pretty straightforward (well sort of), but their story is anything but ordinary—and their website redesign had to support that.

Fueled by a refreshed messaging framework, Wilburforce had a big opportunity to raise awareness of their org, provide a clearer understanding of their work, connect with visitors in a more engaging way, and refresh their website all in one fell swoop. So we dove in and worked with them to help tell a clear, compelling and cohesive story across the entire site, with a solid content architecture to support it.

They also had a treasure trove of photography that enabled us to slather the site with big, beautiful photos and really bring these wildlands to life for visitors. Through a series of customizable page templates, rich media stories from the field can easily be added to keep the site fresh, and a streamlined and visually-styled database view gets grantseekers the info they need faster.

We’re excited to see the site grow as even more stories of their conservation efforts come to life, and we’re proud have a role in support of their work.

See the full site here.

Components:

  • Content Architecture
  • Copywriting
  • Website Design
  • Website Development
04.03.2017
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News

Brand power in cider packaging

Our creative director, Jim Craig,… more

02.24.2017
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Work

Soul Mates Retail & Social Campaign

Microsoft premium devices and accessories go together like… campfires and marshmallows, rabbits and top hats, treasure maps and, well, treasure! You name it. If they bring out the best in each other, this retail and social campaign invites you to fill in the blank.

The Microsoft Accessories team gave us a challenge: tell a great story in retail—a charismatic story about how Microsoft devices and accessories are better together. But tell it in as few words as possible. Oh, and it’s got to localize well for global markets. Oh, and make sure you can swap out any of the devices and accessories. Psshaw!

Our approach was to show a bit of savvy about our consumer’s world. With the headline, “Soul Mates,” and the hashtag, #soulmates, this campaign stays relevant and delivers an immediate message. And because there’s an equivalent phrase in pretty much every culture on the planet, it also works internationally.

The saying, “we go together like…” sets up a platform for extending the story almost limitlessly, and allows for the retailers to build their own campaigns. We gave them a long list of ideas, like glitter and glue, but they could also create their own locally relevant combos and engage their customers with a fun social media extension.

The result was a retail and social campaign that had lots of legs—from retail graphics to ad banners to deeper social engagement. This campaign worked hard as a storytelling platform and still managed a clever wink on behalf of Microsoft accessories.

Components:

  • Campaign Concept
  • Retail Displays
  • Social Media
01.23.2017
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News

Copywriter? Write here.

We’re looking for a full-time Copywriter … more

01.09.2017
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Work

Membership Program Visual Identity

When you join the Point Defiance Zoo & Aquarium, you get so much more than a fancy card and a few discounts. Not only do you get to access one-of-a-kind experiences, but membership also supports broader animal conservation efforts. Our task was to help the Zoo tell that story in a clear and compelling way by redesigning their membership program’s visual identity and collateral.

Because the Zoo does a lot of on-site promotion of their programs and attractions, we had the additional challenge of differentiating the membership program materials from other collateral on display whilst still staying consistent with the Zoo’s overall brand.

One of the Zoo’s key differentiators is the up close and personal experiences you can have with the animals. So we leveraged that as a signature visual element for the program—close-cropped shots of the quirky and friendly faces of their VIP animals. We coupled the images with a bold typographic treatment, a fun and approachable color palette, and energetic language, all intended to help draw the viewer in and include them in the conversation.

The new program materials have been incredibly well received by both the Zoo staff and the public as well, with lots of compliments coming straight from zoo-goers.

11.12.2016
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Intrinsic Wine Label Design

Intrinsic was born as a reflection of the current re-urbanization trend being felt across America. Quite simply, people are moving back to the cities. Our wine label design and visual identity sought to create a connection between the urban environment and the wine itself. But at a $20+ price point, Ste. Michelle wanted to be sure it maintained a healthy balance of both elegance and grit.

“Winemaking and street art. For both, the artist must work with an unpredictable canvas, blending instinct and experience to craft something vibrant, gutsy and fleeting.”

That statement from the Intrinsic website captures the essence of our visual concept. The (almost) full-wrap label centers around a custom, graphiti-esque illustration of a “lady in red” as seen through the eyes of a Brooklyn street artist known as Zimer. We came across his work while concepting a label design with an urban vibe and an aesthetic that strikes a balance between elegance and grit. We worked closely with him on the illustration, which was ultimately rendered in paint on a 4′ x 6′ canvas before being photographed for the label work. The finishing details included a custom red ink, sculpted embossing/debossing, pearlescent foils and multiple varnishes that add a wonderfully tactile feel to the bottle.

This label stands as a fantastic creative collaboration that lends the design a disruptive edge and striking appeal in retail environments.

09.17.2016
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Mamma Mia Wine Label Design

Salute!

What inspired the Mamma Mia label design? Everything Italian. The bold color and geometric pattern is our expression of midcentury modern Italian design, when the Italian-American lifestyle began to come into its own as a defining statement in America.

Inside bottles of Mamma Mia you’ll find Italian inspired toasts. Let us translate for you:

“Salute” – Cheers
“Cin Cin!” – Cheers (formal)
“Pane fin che dura ma vino a misura” – Finish your bread but savor your wine
“Chi non beve in compagnia o è un ladro o è una spia” – Only thieves or spies drink by themselves
“Pan d’un giorno, vin d’un anno” – Have today’s bread but year-old wine
“Che il giorno piu bello del vostro passato, sia il giorno peggiore del vostro futuro” – That the happiest day of your past be the worst day of your future.

Components

  • Concept
  • Logo
  • Wine Labels

 

09.07.2016
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Visual Identity & Website Design

In the consulting business, it’s all about relationships, right? Well, in the brand business, relationships can mean a big difference too. Take our relationship with Derflan. We’ve known this group for years. In fact, we created their first website design 10 years ago (yes, there was an internet back then)! So we knew when they said their site “needed a quick update,” just any old update wouldn’t do.

We knew that this group needed a fresh look and feel, and even more importantly, a story that mirrored their vibrant, witty, colorful personalities. Let’s face it, these guys are smart-as-hell and a blast to work with, and their brand just didn’t show it.

So we landed on a unique new color palette to complement the changes we made to their logo. And our website solution packed a visual punch to illustrate their powerful story: that they are the perfect blend of strategy and execution. That they collaborate with their clients in a synchronized, sustainable way. And that it’s those blends that deliver exceptional results.

See the full site here

07.07.2016
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News

Straight outta Wahluke

Yet another recent Intrinsic sighting! … more

07.05.2016
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News

We’re a Best Workplace!

We’re bursting with pride to have made the list… more

06.18.2016
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Work

Coterie Wine Club Brand & Visual Identity

When you join the Mosier Hills Coterie, you join the Analemma family—an intimate group with a uniquely down-to-earth and creative approach to both their winemaking and their wine drinking. They wanted their new Coterie to stand out from the sea of sameness that exists in wine clubs today.

Our approach to their branding meant tapping into what already makes Analemma special—friendly elegance, unique (and award-winning) winemaking methods, rustic yet modern winery decor, and the sense of calm that one feels when strolling their serene vineyards. We wrapped all that up into a fresh new logo (as if it’s that easy!) and gave the club a colorful look and feel that also showed off a bit of their casual, playful side.

The result was a complementary yet distinctive look for their club, expressed in their collateral, on their website, and in their tasting rooms. Both the wines and the club are well worth the visit!

Components

  • Brand Development
  • Visual ID
  • Collateral

 

06.17.2016
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Canon 13 Wine Label Design

Canon 13 is a pair of on-premise wines from the Santa Lucia Highlands in California’s Central Coast. Stretching from roughly Santa Cruz to Santa Barbara, it’s a region that defies the materialistic trappings of LA and points south, and the more traditional and reserved personality of Napa and Sonoma to the north. Ste. Michelle asked us to create a wine label design that would capture that elusive and unpretentious Central Coast vibe.

As we got into our research and discovery process, we became particularly interested in the historical aspects of the region. The name Canon 13 was derived from the vineyard’s proximity to Nuestra Senora de la Soledad, the 13th mission on California’s famous Mission Trail. The Franciscan monks that settled in the area during the 18th century planted the first vineyards, and—inspired by their vows of hard work and higher purpose—we set out to create a wine label design that would pay homage to their humble, genuine, hand-crafted sensibilities.

Foils take on the look of hammered copper, and the icons, representing the natural, religious and historical aspects of the region, form a playful pattern inviting the consumer in for a second level of viewing and discovery. From the unique die cut shape to the deep earthly tones and iconography, the overall aesthetic of this label leads to a simple yet sophisticated presence.

06.17.2016
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News

Pickleballin’ in style

Our recent redesign of Pickle-ball Inc.’s… more

03.30.2016
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News

Microsoftees love to give

$125 million raised for non-profits!?… more

02.11.2016
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Work

Brand Platform, Visual Identity & Website Design

For 30 years, Verathon has stood for intuitive, reliable and effective solutions for doctors, nurses, biomeds and administrators. Often called the “gold standard,” they continue to deliver the highest standard of both clinical and economic outcomes for providers and patients alike. But the healthcare landscape is changing, and brands like Verathon are challenged to articulate their solutions for this new world in more charismatic and compelling ways.

Our task was first and foremost to help Verathon tell its story. Veering away from the standard boiler plate toward a more passionate, differentiating story meant digging deep and unearthing what truly matters most—the user. The anesthesiologist who intubates under extreme pressure; the nurse who makes decisions for care based on an ultrasound reading; and the biomed who is maintaining hundreds of devices and tools across the hospital.

The new Verathon story helped to inform the strategy of the new website, which was tasked with bringing together their very different products into one unified experience. A refreshed, modern look and feel for the company serves as a bond across all of the product sub-brands. Designed to make it easier for both clinician and administrators to understand the product innovations and uses, the new site also serves as a platform for learning, with a research and education library and product-specific training.

01.17.2016
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Alpha Fit Launch Campaign

L’Oréal’s Clarisonic invented sonic skin cleansing in 2004 and has since become a global leader in the health and beauty industry with its patented—and much loved—devices that help to reveal healthy, younger-looking skin. As a result of their marketing strategy and premier products, Clarisonic enjoys a massive base of loyal brand enthusiasts that are almost exclusively women. That is until now.

Unlike their female counterparts, it turns out men’s skin is really tough. So Clarisonic created the Alpha Fit—the first sonic grooming device engineered specifically to clean men’s skin, while still fitting into their gym bags. With an entirely new audience in play, Clarisonic came to us to help with a launch campaign that would appeal specifically to urban male professionals.

The marketing campaign concept, Sonic Boom, plays on a familiar phrase in a bold headline treatment and gives us the chance—in just two words—to talk about the impact of Alpha Fit at the same time we reference its differentiating technology. Photography of the device allowed us to draw a contrast between its deceptively small size and the powerful, energizing cleansing customers will experience.

The dark color palette, bold typography, and black and white photography feel more masculine, and help to differentiate the look of Alpha Fit from Clarisonic’s other products targeted at women.

Components:

  • Campaign Concept
  • Print Advertising
  • Retail Graphics
  • Retail Guidelines
01.16.2016
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News

Speaking out on design trends

Doubleknot’s very own Jim Carey… more

01.16.2016
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Work

Website Design

People are on the move across the United States, following jobs and lifestyles to our country’s urban cores. There’s no better example than the growth Seattle is experiencing—and the urgent demand for housing that has come with it.

As the market leader in residential construction lending, Blueprint is responding with high-quality, sustainable real-estate solutions that also help the regional businesses they partner with thrive. But their outdated website design didn’t reflect the progressive nature of their business model, nor did the way the way they were talking about it.

With their website design and brand story, we dialed in on ways to express the credibility that comes with decades of local experience. We refreshed the language and created a modern, responsive website design that more successfully reinforces their market position. As a lending institution, it was also important that the experience not appear overly hip or trendy. It had to appeal to a more conservative audience of investors, land sellers, builders, and even home buyers. We struck that balance with a clean, contemporary design aesthetic and crisp yet conversational copy.

Armed with an updated brand presence, Blueprint is helping construct the future of Seattle—and beyond.

See the full site here

Components

  • Brand Story
  • Website Design

 

12.05.2015
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Surface Educator Event Kit

Teachers have relied on pen and paper for as long as we can remember. But with Microsoft’s new Surface tablets, educators now have an opportunity to engage their students on a whole new level. Portable, intuitive, and powerful, the Surface is poised to revolutionize both learning and teaching.

Through their Innovative Educator program, Microsoft is enlisting actual teachers across the globe to use these devices in the classroom and to host informational events for their colleagues that help evangelize touch technology as a fresh approach to education.

To help roll out the campaign, Microsoft asked us to create a launch kit to safely house the teachers’ new Surface tablet along with all the peripherals and collateral materials they would need to support the program. Knowing that teachers’ worlds can be inherently cluttered, we looked to create a packaging solution that would be both functional and also stand out amongst the chaos of their office and desk spaces.

We amped up the existing Surface branding with bright color, dramatic product photography and punchy messaging to generate excitement and personalize the experience for these educators in ways that made the kit impossible to ignore.

Components:

  • Concept
  • Packaging
  • Print Collateral
12.04.2015
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News

Verathon launches new website

We’re excited to announce… more

12.01.2015
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Work

Pickleball Paddle Designs

Pickle-Ball Inc. is one of those brands with a great story behind it. They invented the game—which is sort of like tennis played with wooden paddles and whiffle balls—back in the 70s right here on Puget Sound’s own Bainbridge Island as a fun, backyard, summertime activity to keep the kids entertained. Since then, the game of Pickleball has grown into an international sensation played by everyone from grade school children to senior citizens and everyone in between.

The challenge for our client is that the game is now being co-opted by the deep pockets and brand equity of big sporting goods brands like Wilson, and overrun with cheap equipment made in China by a growing number of garage operations. Pickle-Ball came to us to help update the look of their classic brand with new Pickleball paddle designs that would not only compete for eyeballs on the shelves of sporting goods stores and at tournaments across the country, but give their diehard fans something to feel proud of on the court.

Featuring a bright color palette and a throwback graphic halftone aesthetic, we managed to give them a fresh, contemporary look while still remaining true to their roots. We also worked with them on the production side to explore alternative methods that would offer a more efficient and cost-effective way to maintain inventory.

The paddle designs have been a huge hit with players, and have secured Pickle-Ball a place in the hearts and minds of both their loyalists as well as those new to the game.

09.30.2015
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Flatbed Cider Label Design

When Ste. Michelle embarked on their first venture into hard cider, they were keenly focused on authentically representing the origins of the product—our very own great and fresh Northwest! We were tasked with how best to express the independent spirit and all-natural aspects of these locally-grown craft ciders, and so our compass turned toward elements of flora and flannel for the visual identity and packaging.

Rugged and colorful, the iconic textural quality of bright flannel paired with a vintage flatbed pickup truck makes a bold statement. The bed of the truck carries larger-than-life fruit and serves as a vehicle for integrating different varietals across packaging. With its cool, retro/contemporary vibe, the logo is featured across the entire suite of packaging and collateral.

And with a unique and ownable suite of design elements in play, the packaging isn’t your usual cider fare. Whether singles, six packs, cases or taps, the continuity is clear. So flannel up, these ciders are truly northwest of normal.

Components

  • Concept
  • Logo
  • Labels
  • Retail Packaging

 

08.23.2015
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Tenet Wine Label Design

Because of the huge influx of inexpensive, fruit-forward Shiraz wines from Australia, Syrah has become both a misunderstood varietal and a cheapened, over-saturated category. Yet some of the best and most distinctive Rhône-style reds in the country come from Washington-grown Syrah. With the release of this new series of wines—Tenet, The Pundit and Le Fervent—Ste. Michelle sought to put a stake in the ground that would contradict Syrah’s current reputation in the marketplace and elevate the perception of Washington Syrahs in particular.

Tenet Wines represents an international collaboration between Ste. Michelle and two of France’s preeminent winemakers from the Rhône Valley—Michel Gassier and Philippe Cambie. As unique as this project is, they asked for branding that would also stand out within their existing portfolio. That’s where we came in.

The eponymous Tenet wine label design features an austere yet visually compelling ambigram—a mark which retains its’ meaning regardless of the orientation. Ambigrams have a long history as symbols of deeper meanings and hidden truths. In this case the “truth” revealed is that of the true Syrah, unveiling the deeper nature of the varietal. Any way you look at it, this wine defines Syrah. The classical blackletter script cocked at an angle, diecut label and short capsule all combine to make for a dynamic, engaging and contemporary presence.

In addition to label design, our work included a positioning statement, if not a proclamation, that unabashedly embodies the spirit of this wine:

This is our conviction—that in the right hands, these vines can grow into a revolution, putting an elegant stake in fertile ground and turning the Syrah world upside down, bottle by bottle. This is a chance to break free of hidebound expectations, reveal truths long hidden, and change minds about what’s possible. This is our manifesto, expressed in the language of Rhône’s ancient hills and inscribed root-deep in the extraordinary soil of the Columbia Valley. This is wine worth believing in. This is Tenet.

Components

  • Concept
  • Logo
  • Wine Labels
  • Naming
  • Copywriting

 

06.06.2015
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The Pundit Wine Label Design

As part of Tenet Wines inaugural release, Ste. Michelle wanted a series of labels that would defy traditional wine label design and stand out in a crowded category. We were happy to oblige.

Anchored in the word “tenet”—the beliefs, principles, ideology and individualism that color the way we see the world—eyes are a visual metaphor for that perspective and how it influences our perception. How you see the world of Syrah vs how we, or anyone else, sees it. The owl is a representation of “pundit”—that all-seeing, all-knowing authority, in this case on the topic of Syrah. The label takes on a life of its’ own through the use of pearlescent foil, sculpted emboss, spot varnish and a unique die cut shape.

In addition to the label design, we also wrote this postitioning statement that has been adapted for use on the website (tenetwines.com) and the labels themselves:

See Syrah through our eyes. Discover a wine that defies conventional wisdom, announcing to the world that it’s time to take flight on the winds of change, leave old notions behind, and experience something truly revolutionary. Created through a unique collaboration of experts from France and Washington, The Pundit expresses finesse and balance, uniting a traditional Rhone with all the attitude of the great Columbia Valley wines. You’ll never look at Syrah the same way again.

Components

  • Concept
  • Logo
  • Wine Labels
  • Naming
  • Copywriting

 

06.06.2015
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Le Fervent Wine Label Design

The French counterpart of Ste. Michelle’s Tenet Wines inaugural lineup, this true-to-its’-roots Rhône varietal was created in collaboration with reknown French winemaker Michel Gassier. The term “fervent” is defined as “having intensity of spirit, feeling and enthusiasm,” an apt description of Gassier’s passion for Rhône-style Syrah.

The wine label design features a Gallic rooster, an historical symbol of revolution and independence in France, to embody the iconoclastic spirit of this series of wines. The reflected rooster is a metaphor for the authentic style of the wine, with nothing to hide and embracing it’s true self. The banner element reads like a proclomation and adds an air of antiquity to this very contemporary label design. Metallic ink, sculptured embossing and a unique die cut shape all work to enhance its’ visual presence.

Components

  • Concept
  • Logo
  • Wine Lables
  • Naming
  • Copywriting

 

06.06.2015
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Label Design

Unique in the industry, Tieton Cider Works grows all the fruit for their cider with over 55 acres of heirloom cider trees on family farmland. And now, in just six short years, they’ve become our state’s largest premium craft cider producer. With broadening national distribution in an increasingly crowded market, TCW needed to refresh their packaging and overall visual identity to reflect their position as a market leader.

The new label design strikes a crisp balance of iconic illustration, bright color and a unique shape to give their identity a fresh, modern aesthetic that stands out on supermarket shelves. In order to maintain focus on what makes them so special—their fruit—we created specific illustrations for each varietal that still remain cohesive as an overall brand identity.

In addition to their core seven varietals, we also designed label systems for their two ultra-premium ciders and two seasonal flavors as well.

Components

  • Concept
  • Labels

 

05.10.2015
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News

The big wine reveal

With their official public release,… more

05.06.2015
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Work

Rambling Route Cider Branding & Label Design

Hard cider in America has a long history dating back to the early 1700s in New England. Our concept for Rambling Route’s label design tells the story of the cider apple’s great westward migration, where it finally landed in one of the greatest places on earth to grow apples—the Yakima Valley.

The design visually reflects this east to west narrative through a split color treatment that traces its’ journey, and borrows from an old interstate highway sign for its logo badge. The bold color palette and strong graphic appeal give it shelf presence, and the tagline—pride of the (509)—celebrates its unique sense of place.

This new cider launched into distribution in April 2015 and immediately sold out. Cheers to that.

Components

  • Concept
  • Labels

 

04.10.2015
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News

First hire of 2015

We’re thrilled to welcome Aaron Grable … more

01.29.2015
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Work

Visual Identity & Wine Labels

A budding mover-and-shaker in the Washington wine world, Henry Earl Estates wanted a bold, masculine mark to stand out — both on shelves and in the minds of consumers. The ultimate solution needed to echo ‘refined elegance’ in order to impart a sense of high value and to distinguish itself.

Wanting to fashion a unique mark we carefully aligned an ‘H’ and ‘E’ creating a strong lattice-work visual effect. The label became the anti-label, no paper, minimal text — and all glitter. The gilding of typographic elements lets the new look radiate from the bottle. Our idea for case packaging was ‘keep it simply beautiful’. Matte black floods embellished with a single gold emblem and six sexy bottles nestled in gold corrugate — wow!

This new player got a quick head start to a memorable brand.

Components:

  • Concept
  • Logo
  • Wine Labels
  • Packaging

 

12.01.2014
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Work

Motto Wine Label Designs

“Dark” wines represent an emerging yet lucrative category… more

11.30.2014
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News

Tongue tacos and press proofs

Our two Jims just returned … more

11.21.2014
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Work

Southwind Wine Label Design

“With Doubleknot Creative on the Cadaretta branding project, it was a delight. They spent the necessary time getting to know us and understand what we were all about, then played an essential role getting our branding just right. Their creative energy went far beyond packaging design in helping us define Cadaretta.”

David Hance
Director of Marketing

Components:

  • Concept
  • Logo
  • Wine Labels

 

10.29.2014
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News

Blankslate and CKA Creative are now Doubleknot!

Blankslate Creative, a full-service… more

06.13.2014
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Work

The Funk Branding & Wine Labels

Jim and the team at Doubleknot Creative were the ideal partner to help us create our new wine labels. Their enthusiasm and limitless creativity were amazing. They really took the time to understand our product, our brand and our goals. From initial concepts through final press check, Doubleknot was incredibly flexible and very responsive to all of our changes and requests. We love our new labels and look forward to working on future projects with Doubleknot.

Richard and Anita Funk
Saviah Cellars

Components:

  • Concept
  • Logo
  • Wine Labels
  • Illustration
05.21.2014
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MSDN Subscriber Azure Benefit Campaign

MSDN subscriptions come with a host a built-in benefits, but many subscribers aren’t taking advantage of them. We were tasked with creating a digital marketing campaign to build awareness and drive activations of the MSDN Azure subscriber benefit, which gives developers “credits” to use like money for coding and testing their cloud-based projects.

Our creative concept revolved around life’s little moments when—surprise! You get something for nothing, in this case because it’s already part of your subscription. Built around iconographic illustrations of seemingly mundane things like couches and cups of coffee, the objects become the heroes with radiating color and clever, situational copy lines.

The campaign had mulitple phases, with unique creative for each and elements that included primarily digital executions (email, banners and social) and also a series of good ol’ fashioned postcards.

05.09.2014
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Stiletto Wine Label Design

Stiletto is produced from and grown in the picturesque vineyards located on the sunny island of Sicily.

Components

  • Concept
  • Logo
  • Wine Labels
  • Illustration

 

02.21.2014
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Brand Platform, Visual Identity & Website Design

In the world of wealth management, there’s a lot of sameness—how long we’ve been in business, how big our AUM or our AUB is (hello, acronyms!), the background of the owners, blah blah blah. Lucky for us we work with a truly unique wealth management company. Unfortunately, their website wasn’t doing their business or their brand justice.

Our approach to this responsive WordPress website design began by digging deep into what makes Brighton Jones different. Our brand platform process revealed that the way they understand and engage with their clients is how they ultimately deliver the financial results that enable their clients to live richer lives.

Understanding? Living? Those are emotional words, people! So our website solution tapped into the emotions of their clients. What’s going on in their world? What do they care about? That’s all that really matters.

The refreshed visual identity for the business features a more modern visual style, big, welcoming typography, “real-world” images of people, and a vibrant color palette. The result is an experience where someone looking for a wealth management partner can literally find themselves at Brighton Jones.

View the site

Components

  • Brand Development
  • Visual ID
  • Website

 

02.12.2014
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Zoolights 2013 Campaign

For the third year in a row, we knew the challenge was to tell the story of the magic and wonder of Zoolights in a single poster. This time we were asked to focus on the Zoo’s iconic polar bear, who was also featured in the lighting displays during Zoolights.

We created an illustration showing our friendly bear basking in the color and energy of the lights at night, a slight grin across his face. The headline, “let it glow”, is a jovial nod to the season (“let it snow”) and helps to conjure all the familiar traditions of the holidays. The design feels almost tactile with its warm textures and illustrative style, and succeeds in staying modern as well as approachable for our younger audiences.

Components:

  • Campaign Concept
  • Out of Home
  • Print Advertising
  • Online Advertising
  • Posters
  • Tickets

 

11.04.2013
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Interurban Direct Mail Campaign

The Senior Housing Assistance Group, aka SHAG, provides housing and lifestyle enhancements to moderate income seniors who otherwise can’t afford to live well in retirement. They asked for our help to create a direct mail campaign promoting a beautiful new apartment property, the Interurban, and encourage qualified people to call for a free tour.

If SHAG were a person they’d be a good neighbor and the ideal backyard barbecue host: Down to earth, unpretentious, friendly, the ultimate people person. Just as their tagline says, SHAG is “Where your friends live”. It’s that same lighthearted, upbeat and lively spirit we looked to capture in the creative.

We brought the SHAG story to life through the voices of the folks who live there. An oversized folded format, bright color, quirky photography and punchy copy all helped to engage potential customers and stand out from the usual mailbox clutter. Each mailer in the series of 3 featured different facets of the SHAG experience—the social lifestyle, location and amenitites, and affordability.

Components:

  • Direct mail campaign

 

10.28.2013
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Brand Experience Space

Create an environment for a leading nutraceutical company that surrounds visitors with the warmth of  its mission and the power of its products. That was our challenge when we set out to design the brand experience space for Univera’s new corporate offices in downtown Seattle. Univera’s mission, to bring the best of nature to humankind, is fulfilled through their scientifically-based health and wellness products. The experience would be a welcoming space where their Sales Associates, could explore, learn, and share the Univera vision with others.

Our approach to the design found harmony between science and nature through the juxtaposition of contrasting materials and a modern graphic aesthetic. Emotionally engaging, relatable photography is supported by the tactile qualities of natural and fabricated materials throughout the space. The color palette is both earthy and vibrant, the surfaces both organic and synthetic – the overall experience an inviting space that encourages conversation and connection.

 

Components:

  • Environmental graphics

 

10.21.2013
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News

18 years and counting

This month marks Blankslate’s 18th… more

10.04.2013
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Work

Giving Campaign 2014

In 2012 Microsoft celebrated the 30th anniversary of their Giving program and a stunning $1 billion in charitable giving. To keep up the momentum, the 2013/14 campaign saw a heightened emphasis on awareness and engagement—specifically amongst younger and newer employees.

Our research showed that millennials are driven far more by the specific, tangible impact of their donations rather than just the act of giving itself. Not only that, but if you want them to give as generously as possible, don’t ask them to consider a gift to the annual fund. Instead, allow them to support the projects they care about and make clear exactly what impact they’re having.

So we created a fun campaign featuring actual stories of employee giving represented in colorful, quirky, illustrative equations. With Microsoft’s matching program one cow really does turn into two, and demonstrates the potential to double the employee’s impact on the causes they’re interested in.

Our poster executions were used to create a host of additional collateral elements to support the campaign including a video, t-shirts, laptop sleeves, window clings, badge pulls and thank you cards.

Components:

  • Campaign Concept
  • Posters
  • Video
  • Stickers

 

10.01.2013
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Second Step Catalog Design

Committee for Children is a Seattle-based nonprofit that has been creating social-emotional learning materials to help children succeed in school and life for over 30 years. Their flagship product, Second Step, is an early education program that teaches young students skills for social and academic success. The program is distributed throughout North America and in more than 90 countries across the world.

The Second Step Catalog is the primary sales tool for the program and details all the available kits and additional products that can be added to enhance the core curriculum. Even with such a high-profile program, the catalog needed to stand out in the crowded education marketplace. We were asked to redesign it to feel less dated, more sophisticated, and worthy of the same attention and accolades given to the program itself.

So we set to work cleaning up the overall catalog design, typography and layout, and restructuring the content to create a more logical flow and strategic presentation. Above all the catalog needed to be an effective sales tool, so we payed close attention to the development of a system of graphic call-outs to aid in merchandising, cross- and up-selling across the various sections of the catalog.

Our clients were thrilled with the result, and our relationship has blossomed into a true partnership with additional projects ranging from collateral to packaging. Be on the lookout for more to come!

Components:

  • Catalog design

 

09.01.2013
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Work

ModBod Packaging & Website Design

When Univera began planning the release of their new weight management system, ModBod, they turned to us for both packaging and website design.

The product line was unlike anything they’d launched before and really needed to make a splash in the crowded marketplace of nutritional supplements and diet aids. The product positioning encourages customers to regain that youthful figure they once had by engaging in whole new approach to weight loss and healthy living.

Reflecting the positioning, the visuals have a bold, modern look but with a nod to the past – the place where that “youthful you” lived. Bright color and dynamic shapes infuse the designs with energy and draw in customers through a friendly and optimistic palette. The website extends the palette further by incorporating fun, retro, graphic illustrations and punchy copy that walks customers through the program.

The product line has been incredibly successful, with hundreds of 1-month supply packs sold on the first day alone. Now that’s a happy client, and a happy customer.

View site

Components:

  • Packaging
  • Website

 

08.08.2013
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2013 Summer Ad Campaign

They say not to mess with a good thing, but what if it could be even better? Already well known for their eye-to-eye wildlife attractions, the 2013 Summer Ad Campaign worked to change audience perceptions and reposition Northwest Trek Wildlife Park as the ultimate adventure destination for the whole family.

No matter what your real middle name may be, it’s always “Adventure” at Northwest Trek. Dynamic, in-action imagery of park visitors on zip lines and ropes courses, and a simple, strong, first-person headline anchored in bold type do the talking – and do it in the voice of the customer instead of the park’s. A set of memorable rhyming words finishes the message, hinting at the breadth of Northwest Trek activities by conveying the experience they offer.

Subtle animal silhouettes complete the scene and beckon visitors to come experience a whole new kind of adventure.

Components:

  • Campaign Concept
  • Print Advertising
  • Digital Advertising
  • Outdoor Advertising
  • Out-of-Home, Posters
  • Rack Card
06.23.2013
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News

10 years of goodness for Melinda Torres

I am amazed to say… more

05.31.2013
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Work

Website Design and Visual Identity

When we first met the Prime 8 team, we knew immediately this was a group of passionate, energetic and impactful folks. People who are driven by strong partnerships with their clients and dedicated to bringing innovative and strategic solutions that truly make their clients shine. Seven years strong, Prime 8 has established themselves in the business consulting arena with goals to expand and attract some of the brightest associates around.

That’s where we came in. Our task: create a visual identity and user experience that matched their enthusiasm for rich culture and growth. With the use of clean lines, strong geographic elements, vibrant colors, and slightly quirky photography, the new Prime 8 brand palette authentically reflects the personality of the business: trustworthy, focused, experienced, fun, modern and professional. Ultimately creating an experience that reflects who they are as leaders in the Consulting Management industry.

View site

Components:

  • Website
  • Visual Identity

 

05.25.2013
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Brand Platform, Visual Identity & Website Design

Standing out in the world of healthcare brands can be challenging. Especially if you fall into the sea of touchy-feely personalites and shades of blue, green and beige. We partnered with CellNetix, one of the Pacific Northwest’s leading pathology laboratories, to help them unearth and articulate the things that make them the innovative, driven and compassionate business they are.

Through a revitalized positioning statement, messaging pillars and personality traits, the Brand Platform captures their bold, iconoclastic spirit without feeling overly aggressive. CellNetix never loses sight of the fact that every medical sample they examine represents a human life.

We used that premise as a road map to create a new visual identity for all of their marketing and communication tools. Symbolically representing the art and science of pathology, the visual identity embodies the full spectrum of the CellNetix pathology service – from the patient, to the pathologist, to the science behind it all.

With a new visual presence and guidelines for creating future communications, CellNetix is poised to continue their growth and dominance in this region and beyond.

View site

Components:

  • Brand Platform
  • Visual Identity
  • Website

 

05.24.2013
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Brand Development, Visual ID & Website Design

The mission of the Martinez Foundation, to increase the equity in the classrooms of our underserved communities, has remained steadfast since the start of the organization 5 years ago. But, as with all growing initiatives, the audiences are expanding, the communication needs are greater, and the personality of the organization has grown clearer.

Starting with a new logo to reflect a more modern aesthetic and the energy of the organization, we took a fresh approach to how students, donors, and the community would engage with the organization. The new website design, with bright bold colors and simple navigation, reflects the welcoming personality of the organization. The site architecture brings more dynamic and interactive content forward so that viewers can quickly understand what the orgnization does and how they can get involved. And, very importantly, the site is easily updated and maintained by the Martinez Foundation team.

We heart the Martinez Foundation!

View site

Components:

  • Brand Platform
  • Visual ID
  • Website
  • User experience

 

 

02.21.2013
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Saggi Branding & Wine Label Design

Working with Washington wine pioneer, Allen Shoup, we were looking to nail a concept and wine label design that rocked his world. After many explorations the epiphany came in the form of a wise old bird, and wine-loving hearts have been set aflight ever since. And that was just the outside of the bottle—the juice inside dazzled the critics and spawned a faithful following.

“Our goal was to develop an upscale package with lots of richness and detail, yet preserve its simplicity. CKA’s creative expertise and attention to detail enabled us to achieve that.”

Dane Narbaitz
President
Long Shadows Vintners

Components:

  • Concept
  • Logo
  • Wine Labels

 

02.02.2013
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News

Houston, we are ‘go’!

With all the great projects coming in… more

11.18.2012
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Work

Corporate Website

Over the past half century, Physio-Control has become the leader in defibrillation technology by listening to what EMS and hospital teams in the real world need. Now they’re evolving into something bigger: the industry’s premier emergency response company.

As the agency of record, we’ve helped their brand evolve too, making sure it tells a new story effectively while continuing to reflect the company’s culture and commitment to the world’s lifesaving professionals.

The design, organization, and voice of the new physio-control.com is the launching point for that story, which we’ve extended through collateral, advertising, and product naming, with much more to come.

View the site

Components:

  • Brand Development
  • Corporate Website

 

10.19.2012
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Which Hue is You?

To announce the launch of new color choices for the best selling mouse in history, we realized it came down to a simple proposition:

Which hue is you?

And to sweeten the offer, we helped cross promote the idea to resellers, in the form of tiny chocolate mice.

Components:

  • Retail Display

 

10.09.2012
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Saviah Cellars Branding and Wine Labels

Jim and the team at Doubleknot Creative were the ideal partner to help us create our new wine labels. Their enthusiasm and limitless creativity were amazing. They really took the time to understand our product, our brand and our goals. From initial concepts through final press check, Doubleknot was incredibly flexible and very responsive to all of our changes and requests. We love our new labels and look forward to working on future projects with Doubleknot.

Richard and Anita Funk
Saviah Cellars

Components:

  • Concept
  • Logo
  • Wine Labels
  • Illustration
09.28.2012
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Giving Campaign 2012

Folks at Microsoft are a generous bunch. They have, and continue to give an astounding amount of time and money to help others. And we felt that sort of generosity should be celebrated.

By focusing on the feeling of excitement and achievement that each person can attain by giving, we made participating in the giving campaign something that merits a shout out or two, and created a lot of positive energy to be spread throughout the organization. Using the new visual ID we created for Microsoft’s Corporate Citizenship group, the poster design for this campaign was all about energy, with bold colors and large typography. The employee portraits we shot were rich with personality and modernly styled, making them impossible to ignore.

Giving is worth celebrating. For us, giving this campaign a fun, stand up and take notice concept was equally as rewarding.

Components:

  • Campaign Identity
  • Posters
  • Stickers
  • T-shirts
  • Thank You Cards

 

09.20.2012
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News

Spotlight on: Susan

Blankslate’s sweetheart, Susan Phillips, has… more

09.04.2012
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Work

Roslyn Beer Label Design

“Superior beer doesn’t just happen, it’s carefully and meticulously crafted.” This was the notion that guided both the brewmaster as well as us in the creation these beer label designs. Our aim was to capture that sense of Cascade Pride—a mountain of possibilities that gives every bottle from this small-town-big-results brewery a rustic yet polished swagger.

Components

  • Concept
  • Logo
  • Copywriting
  • Beer Labels

 

08.19.2012
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Block 101 Wine Label Design

Heavy swaths of tonal texture rise and fall in step, forming a dynamic pattern representing the vineyard lanscape. Hand-hewn, the stacatto style of this wine label design reveals the beauty and grace that can be unearthed even when composing gritty and distressed elements.

Components

  • Concept
  • Logo
  • Wine Labels

 

08.18.2012
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Brand Development and Website

Pacific Northwest Fertility delivers an exemplary experience to their patients. Their focus on each patient’s unique needs, their stellar fertility results, and their internal culture are rooted in the good things—honesty, collaboration, and medical excellence.

With our help, their strategic brand platform reveals that goodness, achors their refreshed brand, and provides a foundation for talking about what sets the clinic apart—in patient interactions, on the new website we created, and in a growing set of collateral pieces.

View the site

Components:

  • Brand Personality
  • Website
  • Collateral
08.05.2012
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Pathological Giving Campaign

Inside the entrance to your physician’s office sits a gatekeeper—an office manager whose responsibilities include running interference between busy doctors and potential vendors. For a pathology lab like CellNetix, getting in the door to pitch their value used to involve gimmicks like elaborate free lunches, but they knew there had to be a more meaningful way.

The answer was an inspired take on the sales leave-behind, built around a shared dedication to patient health and an opportunity to give back while benefitting from superior pathology services. From its lighthearted title to its clean design, Pathological Giving allows CellNetix to start sales conversations—and relationships—on their own terms.

Components:

  • Campaign Theme
  • Promotional Box and Contents
  • Advertising

 

07.18.2012
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Catalyst Magazine

Microsoft has an incredible commitment to the communities in which it operates, but many people simply don’t know about it. The Citizenship team in Silicon Valley was looking for a way to tell stories of the non-profits that they support in the Bay Area, and asked for our help designing a quarterly magazine that would be sent to business leaders and members of the community.

Catalyst Magazine focuses on issues ranging from education, arts, workforce training, and the environment. The design is a differentiated and approachable in its narrow vertical format, editorial-style photography, and use of infographics. The coolest part is that over 40 non-profits have been spotlighted in seven issues, and the goodness keeps on coming.


Components:

  • Quarterly Magazine
  • Silverlight Flip Book

 

07.12.2012
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News

New Pacific NW Fertility website

We’re happy to announce the launch of Pacific… more

07.05.2012
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Work

Tranche Cellars Website

Tranche means a portion or section. It referes to how this winery cultivates a diverse collection of some of the world’s most interesting grape varietals, to produce small-production estate-grown blends not typically found in Washington state. A slice of wine styles from around the world. So from the outset, this definition was intriguing enough to drive us to bring the landing page to life. By slicing the imagery in an interesting way, we reveal the characteristics of the winery, their mission, and at the same time, the deeper layers of offerings.

Components:

  • Concept
  • Website

 

06.28.2012
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Wine Label Design, Website & Collateral

Distinguished among Washignton wine makers, the Corliss family is all about expressing the details of quality. This site tells a deep and panoramic story — the heritage of wine and family. It’s the melding of old with new. It speaks of the land and the legacy in beautiful colors and textures as it escorts the visitor from inspiration through to transaction, and onto a lasting relationship with the winery.

Components:

  • Concept
  • Website
  • HTML Email Template
  • Wine Label
  • Printed Collateral

 

06.27.2012
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News

Winner of three Marketing NW awards!

Thanks to your help… more

05.01.2012
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Work

Patterson Cellars Branding & Wine Labels

As they say at the winery: “From crush to cork, these wines are as unique as the grapes themselves.” And the proof is in the juice—over two decades of harvests have given the Patterson family real staying power. To punctuate this proven success, we developed a bold new look to reflect the stability they’ve achieved and to echo the new direction they envision.

“Doubleknot listened to our ideas and captured our vision. John and I were impressed with the team’s insight in asking the right questions and the way they got the final product to us in such a timely manner. The labels they created perfectly fit our marketing goals and have helped grow our brand recognition. Doubleknot Creative is affordable and are a pleasure to work with!”

Stephanie Cuffel
Sales and Marketing Manager
Patterson Cellars

Components:

  • Concept
  • Logo
  • Wine Labels

 

03.28.2012
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Logo Design

RedCloud Consulting is a family-owned management consulting firm that specializes in creating and nurturing client relationships. With a successful history offering engineering support services for the aviation industry, they are expanding their focus to include a broader list of services, capabilities and industries. We were tasked with creating a fresh logo design that captures the honesty, integrity and expertise of the company and won’t feel outdated in a year.

The logo has a contemporary but not overly modern feel, and speaks confidently while remaining approachable and genuine. The typography evokes credibility and reliability, and the dimensional mark represents their ability to produce results at any level within an organization. It also echoes one of the company’s oft-used addages – “from the top floor to the shop floor.”

Our client was thrilled with the result and is now feeling well-poised for growth. In fact they went so far as to say they would “most certainly recommend Doubleknot to anyone and everyone considering a branding, web, or product design project.” Awhhh, shucks. Thanks guys!

Components:

  • Logo

 

02.26.2012
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News

Our clients are Top Docs

Blankslate is proud to share that WA Magazine… more

01.30.2012
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Work

Zoolights Campaign

Winter holiday marketing. You can almost hear the jingle bells and smell the cinnamon already. But to really do Zoolights justice—to communicate the mystery and delight of Point Defiance Zoo on a December night illuminated by hundreds of thousands of lights—we needed to avoid the shortcuts.

What we did embrace was a simple question, “what will you see?” and an iconic design element that invited audiences to experience a personal moment of discovery and make Zoolights their own tradition. The campaign—a huge departure from the event’s past advertising—helped contribute to record-breaking attendance.

Components:

  • Campaign Concept
  • Out of Home
  • Print Advertising
  • Online Advertising
  • Posters
  • Tickets
12.12.2011
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Security Partner Campaign

What’s the secret to getting your message across to your partner channel? We’d tell you, but then, you know…

In order to get F5 partners to focus in on new security features of their products, we designed a promotional mailer with a “secret service” theme. The mailer included a transparent static-free bag, a SECURITY t-shirt, and a brochure. The CTA lead them to a campaign site where their super-special code name and a No-Brainer Quiz entered them to win gift cards. We knew that making the experience fun for partners would create stronger engagement and would help boost social chatter.

Components

  • Direct Mail Campaign with T-Shirt
  • Microsite

 

12.05.2011
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Palencia Wine Label Design

Love and respect for the land starts with the turning of the soil. Toiling and tilling to unlock the life force of the terroir. It also yields a humble yet effective visual metaphor for the wine label design. A simple line drawing, set against a texture of scorching ochre and umber, captures that expressive moment—the passion and love of the earth.

Components

  • Concept
  • Logo
  • Wine Labels

 

11.01.2011
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Website and Collateral

Their design is full of handwriting and found objects. Vintage illustration and reused materials. Decidedly, well, anti-digital. It was one thing for us to create a beautiful, handcrafted visual identity for Greenhouse. But developing an online presence that actually fit their aesthetic and sense of style was another thing entirely.

The key for us was immersion in the vision, discovering what it really meant to help clients enhance and curate their homes and lives. We built the website—an project tracker, ecommerce site, and community destination all in one—to be similarly immersive, drawing visitors into the Greenhouse world.

View the site

Components:

  • Visual Identity
  • Website
  • Press Materials
  • Product Tags

 

10.28.2011
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Adobe Branding & Wine Label

“The whole-hearted commitment and attention to detail that Doubleknot brought to our project is a key ingredient in our success.”

David Hance
Director of Marketing
Middleton Family Winery

Components:

  • Concept
  • Logo
  • Wine Labels
  • Illustration
09.21.2011
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News

Greenhouse Design Website Launch

test
more

09.11.2011
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News

We’ve fancied up our courtyard!

Anyone who knows the … more

07.29.2011
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Work

Hestia Cellars Website, Branding & Wine Labels

Just hearing ‘goddess of the harth’ piqued our inspiration to conceive this iconic profile that feels every bit like it emerged directly out of antiquity.

Doubleknot was able to deliver fresh ideas under a tight time schedule. Their familiarity of premium wines proved invaluable in grasping our vision and creating our identity. We are extremely pleased with our experience with Doubleknot and the ease in which it flowed throughout the entire process from design to print to web.

Shannon Jones
Winemaker / Proprietor

Components:

  • Concept
  • Logo
  • Website
  • HTML Email Template
  • Wine Label
  • Printed Collateral

 

06.12.2011
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Engineering T-Shirts

We don’t often get to design t-shirts—its simply not a common medium in our business. So when we were asked to design the “coolest shirts possible” for Microsoft engineers, we were psyched. We dove into researching t-shirt fabrics and printing processes, and emerged with some really unique, one-of-a-kind designs.

The focus for the shirts was “engineering excellence” and they are a key gift for attendees of the Engineering Forum event. They want anti-corporate, super esoteric—a golden ticket for our design team! We don’t like to brag, but really, these shirts were cool.

Components:

  • T-shirts
04.28.2011
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Den Hoed Wine Estates Branding and Wine Labels

Bringing together ingredients of family, dramatic cliff-clinging vineyards and expansive territorial vistas, we made a little magic happen. Working with winemaker/owner Andy DenHoed and fine artist Veronica Sweeney, we captured a peice of the Columbia River spirit that delivers a lasting impression.

Components:

  • Concept
  • Logo
  • Wine Labels

 

04.27.2011
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WAC Cycling Gear and Marketing Collateral

The WAC wanted to break away from the pack with its own identifiable cycling gear. Piece by piece, we continue to layer the look in style.

Components:

  • Concept
  • Attire
  • Printed Collateral

 

12.27.2010
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Chandler Reach Wine Label Design

Dedicated to quality, bound by tradition, the Parris Family welcomes everyone to experience the taste of Tuscany. The Villa at the vineyard, inspired by the Tuscan farmhouse which occupies every hilltop in Tuscany, takes center stage in the wine label design. It was built to warm the senses and remind all of the beauty and romance of Italy. Needless to say these wines are best paired with family and friends.

Components

  • Concept
  • Logo
  • Wine Labels

 

12.01.2010
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LIFENET Product Launch

Emergency crews are getting a lot more benefit from technology than the devices they carry. With Physio-Control’s LIFENET System, they can send data to hospitals before a patient even arrives, which helps the hospital prepare and reduces the time to treatment.

Getting emergency crews’ attention is tough, though, so we had to build a campaign that was very cutting-edge and charismatic. The designs were very modern and unique in the market, but the messages were clear—that this is all about better patient care.

View the site

Components:

  • Website
  • Advertising
  • Email

 

11.18.2010
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Monarcha Wine Label Design

The annual migration of the Monarch butterfly from Michoacan in Western Mexico to the North Americas is one of the world’s most fascinating events. The Palencia family legacy echoes a similar migration with enduring dreams of something better. To reflect this deep belief, we took great care to craft a series of colorful wings for the wine label design—allowing their dreams to take flight with each bottle.

Components

  • Concept
  • Logo
  • Wine Labels

 

11.15.2010
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Piccola Branding & Wine Tote

“The new alternative to wine packaging.”

Components:

  • Concept
  • Illustration
  • Wine Labels
09.21.2010
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The Forbidden Wine Label Design

It’s off limits but accessible. So let’s celebrate with a free-form and expressive rendering. This is not your traditional approach—make a declaration! Red or white, this wine label design cannot go unnoticed.

Components

  • Concept
  • Logo
  • Wine Labels

 

09.19.2010
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Due Anni Wine Label Design

“Two Years” in Italian, this wine label design has a special duality all its own. A blend of two vintage years, each carries its own distinction while sharing a mutual source, ultimately meeting in a balanced middle. Maybe an inverted reflection of each other. What comes forward is a classic and hearty Italian sense of style. Dare we say, bravado.

Components

  • Concept
  • Logo
  • Wine Labels

 

09.01.2010
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Buried Cane Branding and Wine Labels

Buried Cane is more than just a wine term describing a critical growing technique, it’s a living, breathing philosophy in this Walla Walla winery. Care was taken to translate this to all packaging elements with the proper amount of rustic flourish and graphic detail.

The whole-hearted commitment and attention to detail that Doubleknot brought to our project is a key ingredient in our success.
David Hance
Director of Marketing

Watch as Jim discusses this packaging design with Buried Cane owner, Rick Middleton.

Components:

  • Concept
  • Logo
  • Wine Labels
  • Illustration (Steven Noble)

 

07.27.2010
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Arc Touch Mouse

Here’s how we tell the story of one of the most unique industrial design approaches to the mobile mouse — arc it and it turns on, flatten it and it turns off, allowing you to easily slip it away on the go. And it’s even touch sensitive.

Components:

  • Retail Display

 

07.01.2010
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Metro 112 Visual Identity

An urban sanctuary in downtown Bellevue. That is the promise of the Metro 112 Apartments. Targeted at high-tech professionals, this complex was designed to stand out in the very saturated Bellevue market as a fresh, upscale refuge from the busy city environment. The visual identity needed to feel modern and sophisticated, but also friendly and welcoming.

Our approach was to explore typography, photography, and graphic styles that represented urban sanctuary, fresh, and gourmet. These styles created a springboard of style from which emerged the new logo, which juxtaposed a classic style with modern typography and color.

Components

  • Logo
  • Business Package
  • Environmental Graphics

 

06.26.2010
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Windows MultiPoint Launch Campaign

For schools and small businesses, especially  in developing countries, providing a computer for every person is a big challenge. Its costly and requires power, a limited resource. Microsoft adresses that problem with Windows MultiPoint, which enables multiple users to share one computer. Shared resource computing is emerging as an important step in providing access to technology across the globe.

The visual identity we created for this solution fit within the Windows brand, but also had a unique and approachable style. Long, horizontal photographs of real environments and vibrant color bars create a dramatic, panoramic, “inclusive” effect that draws the viewer in and surrounds them in the subject matter.

Our work on MultiPoint spanned all elements of the product launch, as well as Partner demos and events. We loved setting the tone for this amazing product, especially working with the footage of young chidren across the world experiencing the delight of playing with technology.

Components:

  • Visual Identity
  • Website
  • Advertising
  • Collateral
  • Sales Tools
  • Animation
06.25.2010
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Matisse Visual Identity

The South Waterfront district of Portland is booming, filled with mixed-use buildings, outdoor activities, public art, and, of course, water. The Matisse Apartment homes from Simpson Properties were designed to “iconic visual statement” with an art gallery theme. The building includes an art and music studio, open space for painting, and featured artists throughout.

We could not help ourselves but to infuse this passion for art into the visual identity. The strong, bold “M” in the center is softened by the tactile, evocative orange brush stroke. The modern typography pulls it all together as an upscale, ownable personality for the building.

Components:

  • Visual Identity
  • Business Package

 

04.27.2010
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Points of Care Campaign

Sonosite is as driven in their sales process as they are their product engineering. But they needed help to break through to an audience who thinks of hand-carried ultrasound as an emergency room-only product. In addition, hospitals were conditioned to buying ultrasounds in single-unit sales.

We helped SonoSite focus on their target audience’s challenges and pain points. They want the right tools at their fingertips wherever they are—in critical care, anesthesiology, radiology, and emergency. By helping clinicials visualize the benefit of having multiple units, and delivering a compelling bundle offer, the sales team was able to leap forward in the market.

Components:

  • Direct Mail

 

03.27.2010
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Airfield Estates Vineyard Salute Branding & Wine Labels

Vargas-style flygirls meet sassy stewardesses in fun and colorful aviation scenes. The Airfield Estate gals really soar!

Components:

  • Concept
  • Logo
  • Wine Labels
  • Illustrations
01.11.2010
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Clayhouse Wine Label Design

“The whole-hearted commitment and attention to detail that Doubleknot brought to our project is a key ingredient in our success.”

David Hance
Director of Marketing
Middleton Family Winery

Components:

  • Concept
  • Logo
  • Wine Label Design
  • Illustration
01.11.2010
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Airfield Estates Branding and Wine Labels

Winemaker Marcus Miller wanted a magical aviation theme, so we took off with it! With a prominent flight tower-embedded ‘A’, an iconic bi-plane and several Vargas-style illustrations, the brand (and wine line) was launched. Breaking ground on the Prosser, Washington tasting room gave us the opportunity to help design the space which has become the signature experience for visitors. What a treat to work with this family owned and operated winery located in the heart of the Yakima Valley AVA.

We appreciate your thoughtfulness, friendship, and support! In addition, we just wanted to let you know that we get so many compliments on the design of the winery logo and wine labels. They are a perfect fit! We look forward to a continued partnership with you.

Marcus & Mike Miller
Winemaker/Proprietors
Airfield Estates

Components:

  • Concept
  • Logo
  • Wine Labels

 

01.07.2010
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Linen Wine Label Design

Laboriously crafted, the finest linens were used in the old world as a mark of luxury. Its subtle texture also lends an air of distinction to this refined chardonnay’s wine label design.

Components

  • Concept
  • Logo
  • Wine Labels

 

01.01.2010
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Work

Fraxel “Picture This” Sales Campaign

Everyone likes the thought of flawless skin. And many are willing to pay a lot to get it–which is why cosmetic dermatologists and plastic surgeons are competing with each other to have the best, most lucrative skin laser treatments. The newest kid on the block, Reliant Technologies’ Fraxel laser, delivers skin rejuvenation with minimal downtime, a triumphant combination.

To reach this very discerning (read: egotistical) audience, we developed an unforgettable sales campaign for the Fraxel laser. The VIP kit, complete with leather wallet, coffee table book, and Mercedes keyfob, introduced the “Picture This” campaign, which included a chance to win a Mercedes and a trip to New York Fashion Week. Irresistible!

Components:

  • Campaign Kit
  • Collateral
  • Website
  • Advertising – Print and Online

 

12.29.2009
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Work

Cadaretta Branding and Wine Labels

Taking on the name of a turn-of-the-century lumber-ferrying schooner, the Cadaretta branding design took on a sea-going spirit from the start. In the end, a shimmering golden symbol was born, full of dynamic aquatic character.

 

Components:

  • Concept
  • Logo
  • Wine Labels

 

12.27.2009
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Work

Desktop 6 for Mac Launch

Its no secret that Mac users often don’t like PCs. But the reality is that there are some things they might need PCs for, and for those times they have Parallels.

To launch the new Parallels Desktop for Mac 6, our task was to design new packaging and an ad campaign that presented an evolved consumer brand for the company and positioned them more closely with Apple. The packaging is simple and elegant, but builds off the brand’s red-bar brand asset. The ad campaign played off the Mac-user colloquialism, “I don’t do Windows,” in a lighthearted and confident way.

 

Components:

  • Software Packaging
  • Print and Digital Advertising
  • Web Graphics
12.22.2009
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Work

SHW Visual Identity

Seattle Hospitality Worldwide is what happens when four event management companies merge. To launch this new global company, we were tasked with creating a logo and visual identity that would represent the business’ brand promise: going above and beyond in servicing their clients’ event needs.

The new logo was designed to represent way-finding – the directional and organized style speaks to SH Worldwide’s leadership and guidance. The color palette is both traditional and surprising. And the upward arrow is a nod to what’s possible when you get on board with SH Worldwide.

Components:

  • Logo
  • Visual Identity
  • Business Package

 

12.15.2009
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Work

Website and Collateral

The Edgar and Holli Martinez Foundation is changing what learning looks like in the Pacific Northwest. Edgar and Holli are passionate about closing the opportunity gap in under-served communities, so they started the foundation to help students of color achieve a graduate degree and return to local schools as teachers.

Over the years we’ve helped the foundation by acting as their marketing and creative partner. We designed and developed their website and marketing collateral. And we’ve recently created a new brand platform and messaging, a new logo and visual identity, and new website.

We are very proud to be helping this amazing group of people build their brand and grow their organization.

 

Components:

  • Visual Identity
  • Website
  • Collateral
  • Event Marketing and Collateral
12.10.2009
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Work

Citizenship Brochure

Microsoft Citizenship communicates its vision through a brochure that is distributed to press, analysts, industry folks, and employees. Our approach was fresh and lively, with a square format, real-life photography, and fold out pages. This design was so successful that Microsoft has kept it for 3 years.

Components:

  • Brochure

 

12.02.2009
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Work

Annual Report

When a company makes a big change in their strategy and vision, it is critical that those changes are communicated with the thud-factor that they deserve. The storytelling and design for the SonoSite Annual Report demonstrated the big shift the company was making toward new markets and new uses for their portable ultrasound machines.

Working with SonoSite’s executive team, we focused on articulating this vision through an elegant design and confident narrative. The result is a report that gave the company’s investors a clearer view into SonoSite’s future.

Components:

  • Annual Report

 

12.01.2009
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Work

Wine Label Design

How do you translate a celestial occurance into a viticultural exeprience? In an earthy, painterly flourish that stands out as a freestyle expression of what awaits the curious.

Components

  • Concept
  • Logo
  • Wine Labels

 

10.01.2009
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Work

Xbox Hospital and Hospitality Brochures

How cool would it be if when you stayed in a hotel, they had a whole room for you and your family to play unlimited Xbox? That is actually a reality for the many hotels who have signed on to deliver an Xbox experience for their guests.

When Xbox asked us to position its products for hotels, we knew we could not just talk about great games—we had to help them visualize how Xbox will be a true business asset.

The second part of this sales initiative was to promote Xbox to childrens’ hospitals as a way to help distract and entertain the patients. Positioning messages about fun within such a serious context was a big challenge, so we respectfully told the story of how important fun can be for these kids.

Components:

  • Brochures

 

07.29.2009
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Work

Bergevin Lane Branding & Wine Labels

“Doubleknot Creative is an excellent design firm to work with. They own each project from start to finish and make the process very easy. We went through lots of modifications when we changed our logo and wine labels and every time they met or exceeded our expectations.”

Annette Bergevin & Amber Lane
Managing Partners
Bergevin Lane Vineyards

Components:

  • Concept
  • Logo
  • Wine Labels

 

05.13.2009
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Work

Lullaby Winery Branding and Wine Labels

Virginie Bourque gives her blood, sweat and tears to produce wine that dreams are made of. We gently wrap it in the magical and playful.

Doubleknot provided first-class customer service, the team is very professional yet very personable. I really enjoy the relationship that our companies established on an humanistic perspective. It has been a very pleasant experience!
Thank you all.

Virginie Bourgue
Owner
Lullaby Winery

Components:

  • Concept
  • Logo
  • Wine Labels

 

09.28.2008
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Work

Ms Amsterdam

We gave this ship launching a real splash of excellence.

Components:

  • Concept
  • Invitations

 

06.27.2008
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Work

Microsoft and Accenture

Internationally, Accenture and Microsoft are global allies. We were asked to create an inspirational internal campaign that honors that relationship, for several countries.

Components:

  • Concept
  • Posters

 

08.27.2007
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Work

Encompass Logo and Collateral

This non-profit has community at heart. We started with renaming and rebranding, then we carefully expressed the spirit of the brand voice in all communication collateral. Colorful, textured and full of hope. What will endure are the smiling faces of Encompass.

Components:

  • Concept
  • Logo
  • Printed Collateral

 

02.27.2005
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Work

Suncadia Branding & Wine Labels

What a great pairing—a world-class resort and an award-winning wine. We felt both deserved to be in the spotlight so we carefully considered how to elevate the Suncadia brand with distinction on the wine labels. Minimal distractions meet maximum polish.

Components:

  • Concept
  • Logo
  • Wine Labels

 

01.12.2005
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Work

Olsen Estates Branding & Wine Labels

“The Professional quality designs from Doubleknot Creative are top notch. It has truly been a pleasure.”

Martin Olsen
Owner
Olsen Estates

Components:

  • Concept
  • Logo
  • Wine Labels

 

01.12.2005
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Work

Silvara Vineyards Branding, Wine Labels

From the majestic wooded peaks of the Cascade Mountains, Silvara estate boasts breathtaking views of the Upper Wenatchee river valley for a unique wine tasting escape. Earthy, approachable, the sense of place in the varietals is reflected in the wine labels with hints of the surrounding flora and fauna, either with bronze embellishments or woodsy styling. Always inviting.

Components:

  • Concept
  • Logo
  • Wine Labels

 

01.12.2005
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Grey Stack Cellars Branding & Wine Labels

This label concept for a California winery takes its name from a specific stone wall building technique, embellishing the vineyard landscape. The thoughtful hand-drawing gives an almost ethereal sense to the elements.

Components:

  • Concept
  • Logo
  • Wine Labels

 

01.12.2005
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Work

Heritage Branding and Wine Label

“To commemorate a distinguished 100 years in Yakima Valley, we wanted a stand-out look for Olsen Estates to pay tribute to the family legacy of farming and vineyards. How many times does something like this come along? Doubleknot’s expertise has provided us with consistent, reliable and timely results.”

Martin Olsen
Owner
Olsen Estates

Components:

  • Concept
  • Logo
  • Wine Labels
05.29.2004