Canon 13 is a pair of on-premise wines from the Santa Lucia Highlands in California’s Central Coast. Stretching from roughly Santa Cruz to Santa Barbara, it’s a region that defies the materialistic trappings of LA and points south, and the more traditional and reserved personality of Napa and Sonoma to the north. Ste. Michelle asked us to create a wine label design that would capture that elusive and unpretentious Central Coast vibe.
As we got into our research and discovery process, we became particularly interested in the historical aspects of the region. The name Canon 13 was derived from the vineyard’s proximity to Nuestra Senora de la Soledad, the 13th mission on California’s famous Mission Trail. The Franciscan monks that settled in the area during the 18th century planted the first vineyards, and—inspired by their vows of hard work and higher purpose—we set out to create a wine label design that would pay homage to their humble, genuine, hand-crafted sensibilities.
Foils take on the look of hammered copper, and the icons, representing the natural, religious and historical aspects of the region, form a playful pattern inviting the consumer in for a second level of viewing and discovery. From the unique die cut shape to the deep earthly tones and iconography, the overall aesthetic of this label leads to a simple yet sophisticated presence.