When Ste. Michelle embarked on their first venture into hard cider, they were keenly focused on authentically representing the origins of the product—our very own great and fresh Northwest! We were tasked with how best to express the independent spirit and all-natural aspects of these locally-grown craft ciders, and so our compass turned toward elements of flora and flannel for the visual identity and packaging.
Rugged and colorful, the iconic textural quality of bright flannel paired with a vintage flatbed pickup truck makes a bold statement. The bed of the truck carries larger-than-life fruit and serves as a vehicle for integrating different varietals across packaging. With its cool, retro/contemporary vibe, the logo is featured across the entire suite of packaging and collateral.
And with a unique and ownable suite of design elements in play, the packaging isn’t your usual cider fare. Whether singles, six packs, cases or taps, the continuity is clear. So flannel up, these ciders are truly northwest of normal.
- Retail Packaging