Looking for CKA Creative?

Don’t fret. We’ve got some good news for you.

CKA is now Doubleknot Creative.

We’ve joined forces with veteran Seattle creative agency Blankslate Creative which means a bigger team, broader capabilities, and even better results for you.

Come on in, the water’s fine.

Looking for Blankslate Creative?

Don’t fret. We’ve got some good news for you.

Blankslate is now Doubleknot Creative.

We’ve joined forces with veteran Seattle design group CKA Creative which means a bigger team, broader capabilities, and even better results for you.

Come on in, the water’s fine.

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WORK
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Giving Campaign 2014

Microsoft

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In 2012 Microsoft celebrated the 30th anniversary of their Giving program and a stunning $1 billion in charitable giving. To keep up the momentum, the 2013/14 campaign saw a heightened emphasis on awareness and engagement—specifically amongst younger and newer employees.

Our research showed that millennials are driven far more by the specific, tangible impact of their donations rather than just the act of giving itself. Not only that, but if you want them to give as generously as possible, don’t ask them to consider a gift to the annual fund. Instead, allow them to support the projects they care about and make clear exactly what impact they’re having.

So we created a fun campaign featuring actual stories of employee giving represented in colorful, quirky, illustrative equations. With Microsoft’s matching program one cow really does turn into two, and demonstrates the potential to double the employee’s impact on the causes they’re interested in.

Our poster executions were used to create a host of additional collateral elements to support the campaign including a video, t-shirts, laptop sleeves, window clings, badge pulls and thank you cards.

Components:

  • Campaign Concept
  • Posters
  • Video
  • Stickers

 

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