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    Giving Campaign 2012


    Folks at Microsoft are a generous bunch. They have, and continue to give an astounding amount of time and money to help others. And we felt that sort of generosity should be celebrated.

    By focusing on the feeling of excitement and achievement that each person can attain by giving, we made participating in the giving campaign something that merits a shout out or two, and created a lot of positive energy to be spread throughout the organization. Using the new visual ID we created for Microsoft’s Corporate Citizenship group, the poster design for this campaign was all about energy, with bold colors and large typography. The employee portraits we shot were rich with personality and modernly styled, making them impossible to ignore.

    Giving is worth celebrating. For us, giving this campaign a fun, stand up and take notice concept was equally as rewarding.