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    Metro 112 Visual Identity


    An urban sanctuary in downtown Bellevue. That is the promise of the Metro 112 Apartments. Targeted at high-tech professionals, this complex was designed to stand out in the very saturated Bellevue market as a fresh, upscale refuge from the busy city environment. The visual identity needed to feel modern and sophisticated, but also friendly and welcoming.

    Our approach was to explore typography, photography, and graphic styles that represented urban sanctuary, fresh, and gourmet. These styles created a springboard of style from which emerged the new logo, which juxtaposed a classic style with modern typography and color.