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    Points of Care Campaign

    03.27.2010

    Sonosite is as driven in their sales process as they are their product engineering. But they needed help to break through to an audience who thinks of hand-carried ultrasound as an emergency room-only product. In addition, hospitals were conditioned to buying ultrasounds in single-unit sales.

    We helped SonoSite focus on their target audience’s challenges and pain points. They want the right tools at their fingertips wherever they are—in critical care, anesthesiology, radiology, and emergency. By helping clinicials visualize the benefit of having multiple units, and delivering a compelling bundle offer, the sales team was able to leap forward in the market.

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