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    Matisse Visual Identity


    The South Waterfront district of Portland is booming, filled with mixed-use buildings, outdoor activities, public art, and, of course, water. The Matisse Apartment homes from Simpson Properties were designed to “iconic visual statement” with an art gallery theme. The building includes an art and music studio, open space for painting, and featured artists throughout.

    We could not help ourselves but to infuse this passion for art into the visual identity. The strong, bold “M” in the center is softened by the tactile, evocative orange brush stroke. The modern typography pulls it all together as an upscale, ownable personality for the building.