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    Brand Development, Visual ID & Website Design

    02.21.2013

    The mission of the Martinez Foundation, to increase the equity in the classrooms of our underserved communities, has remained steadfast since the start of the organization 5 years ago. But, as with all growing initiatives, the audiences are expanding, the communication needs are greater, and the personality of the organization has grown clearer.

    Starting with a new logo to reflect a more modern aesthetic and the energy of the organization, we took a fresh approach to how students, donors, and the community would engage with the organization. The new website design, with bright bold colors and simple navigation, reflects the welcoming personality of the organization. The site architecture brings more dynamic and interactive content forward so that viewers can quickly understand what the orgnization does and how they can get involved. And, very importantly, the site is easily updated and maintained by the Martinez Foundation team.

    We heart the Martinez Foundation!

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