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    2013 Summer Ad Campaign


    They say not to mess with a good thing, but what if it could be even better? Already well known for their eye-to-eye wildlife attractions, the 2013 Summer Ad Campaign worked to change audience perceptions and reposition Northwest Trek Wildlife Park as the ultimate adventure destination for the whole family.

    No matter what your real middle name may be, it’s always “Adventure” at Northwest Trek. Dynamic, in-action imagery of park visitors on zip lines and ropes courses, and a simple, strong, first-person headline anchored in bold type do the talking – and do it in the voice of the customer instead of the park’s. A set of memorable rhyming words finishes the message, hinting at the breadth of Northwest Trek activities by conveying the experience they offer.

    Subtle animal silhouettes complete the scene and beckon visitors to come experience a whole new kind of adventure.