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    Second Step Catalog Design

    09.01.2013

    Committee for Children is a Seattle-based nonprofit that has been creating social-emotional learning materials to help children succeed in school and life for over 30 years. Their flagship product, Second Step, is an early education program that teaches young students skills for social and academic success. The program is distributed throughout North America and in more than 90 countries across the world.

    The Second Step Catalog is the primary sales tool for the program and details all the available kits and additional products that can be added to enhance the core curriculum. Even with such a high-profile program, the catalog needed to stand out in the crowded education marketplace. We were asked to redesign it to feel less dated, more sophisticated, and worthy of the same attention and accolades given to the program itself.

    So we set to work cleaning up the overall catalog design, typography and layout, and restructuring the content to create a more logical flow and strategic presentation. Above all the catalog needed to be an effective sales tool, so we payed close attention to the development of a system of graphic call-outs to aid in merchandising, cross- and up-selling across the various sections of the catalog.

    Our clients were thrilled with the result, and our relationship has blossomed into a true partnership with additional projects ranging from collateral to packaging. Be on the lookout for more to come!

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