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    Zoolights 2013 Campaign


    For the third year in a row, we knew the challenge was to tell the story of the magic and wonder of Zoolights in a single poster. This time we were asked to focus on the Zoo’s iconic polar bear, who was also featured in the lighting displays during Zoolights.

    We created an illustration showing our friendly bear basking in the color and energy of the lights at night, a slight grin across his face. The headline, “let it glow”, is a jovial nod to the season (“let it snow”) and helps to conjure all the familiar traditions of the holidays. The design feels almost tactile with its warm textures and illustrative style, and succeeds in staying modern as well as approachable for our younger audiences.