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    Visual Identity & Wine Labels


    A budding mover-and-shaker in the Washington wine world, Henry Earl Estates wanted a bold, masculine mark to stand out — both on shelves and in the minds of consumers. The ultimate solution needed to echo ‘refined elegance’ in order to impart a sense of high value and to distinguish itself.

    Wanting to fashion a unique mark we carefully aligned an ‘H’ and ‘E’ creating a strong lattice-work visual effect. The label became the anti-label, no paper, minimal text — and all glitter. The gilding of typographic elements lets the new look radiate from the bottle. Our idea for case packaging was ‘keep it simply beautiful’. Matte black floods embellished with a single gold emblem and six sexy bottles nestled in gold corrugate — wow!

    This new player got a quick head start to a memorable brand.