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    Brand Platform, Visual Identity & Website Design

    02.12.2014

    In the world of wealth management, there’s a lot of sameness—how long we’ve been in business, how big our AUM or our AUB is (hello, acronyms!), the background of the owners, blah blah blah. Lucky for us we work with a truly unique wealth management company. Unfortunately, their website wasn’t doing their business or their brand justice.

    Our approach to this responsive WordPress website design began by digging deep into what makes Brighton Jones different. Our brand platform process revealed that the way they understand and engage with their clients is how they ultimately deliver the financial results that enable their clients to live richer lives.

    Understanding? Living? Those are emotional words, people! So our website solution tapped into the emotions of their clients. What’s going on in their world? What do they care about? That’s all that really matters.

    The refreshed visual identity for the business features a more modern visual style, big, welcoming typography, “real-world” images of people, and a vibrant color palette. The result is an experience where someone looking for a wealth management partner can literally find themselves at Brighton Jones.

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