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    MSDN Subscriber Azure Benefit Campaign

    05.09.2014

    MSDN subscriptions come with a host a built-in benefits, but many subscribers aren’t taking advantage of them. We were tasked with creating a digital marketing campaign to build awareness and drive activations of the MSDN Azure subscriber benefit, which gives developers “credits” to use like money for coding and testing their cloud-based projects.

    Our creative concept revolved around life’s little moments when—surprise! You get something for nothing, in this case because it’s already part of your subscription. Built around iconographic illustrations of seemingly mundane things like couches and cups of coffee, the objects become the heroes with radiating color and clever, situational copy lines.

    The campaign had mulitple phases, with unique creative for each and elements that included primarily digital executions (email, banners and social) and also a series of good ol’ fashioned postcards.