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    Mamma Mia Wine Label Design

    09.07.2016

    Salute!

    What inspired the Mamma Mia label design? Everything Italian. The bold color and geometric pattern is our expression of midcentury modern Italian design, when the Italian-American lifestyle began to come into its own as a defining statement in America.

    Inside bottles of Mamma Mia you’ll find Italian inspired toasts. Let us translate for you:

    “Salute” – Cheers
    “Cin Cin!” – Cheers (formal)
    “Pane fin che dura ma vino a misura” – Finish your bread but savor your wine
    “Chi non beve in compagnia o è un ladro o è una spia” – Only thieves or spies drink by themselves
    “Pan d’un giorno, vin d’un anno” – Have today’s bread but year-old wine
    “Che il giorno piu bello del vostro passato, sia il giorno peggiore del vostro futuro” – That the happiest day of your past be the worst day of your future.

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