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    LIFENET Product Launch


    Emergency crews are getting a lot more benefit from technology than the devices they carry. With Physio-Control’s LIFENET System, they can send data to hospitals before a patient even arrives, which helps the hospital prepare and reduces the time to treatment.

    Getting emergency crews’ attention is tough, though, so we had to build a campaign that was very cutting-edge and charismatic. The designs were very modern and unique in the market, but the messages were clear—that this is all about better patient care.

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