• image description

    SHW Visual Identity

    12.15.2009

    Seattle Hospitality Worldwide is what happens when four event management companies merge. To launch this new global company, we were tasked with creating a logo and visual identity that would represent the business’ brand promise: going above and beyond in servicing their clients’ event needs.

    The new logo was designed to represent way-finding – the directional and organized style speaks to SH Worldwide’s leadership and guidance. The color palette is both traditional and surprising. And the upward arrow is a nod to what’s possible when you get on board with SH Worldwide.

    Components: