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    Fraxel “Picture This” Sales Campaign


    Everyone likes the thought of flawless skin. And many are willing to pay a lot to get it–which is why cosmetic dermatologists and plastic surgeons are competing with each other to have the best, most lucrative skin laser treatments. The newest kid on the block, Reliant Technologies’ Fraxel laser, delivers skin rejuvenation with minimal downtime, a triumphant combination.

    To reach this very discerning (read: egotistical) audience, we developed an unforgettable sales campaign for the Fraxel laser. The VIP kit, complete with leather wallet, coffee table book, and Mercedes keyfob, introduced the “Picture This” campaign, which included a chance to win a Mercedes and a trip to New York Fashion Week. Irresistible!