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    Pathological Giving Campaign

    07.18.2012

    Inside the entrance to your physician’s office sits a gatekeeper—an office manager whose responsibilities include running interference between busy doctors and potential vendors. For a pathology lab like CellNetix, getting in the door to pitch their value used to involve gimmicks like elaborate free lunches, but they knew there had to be a more meaningful way.

    The answer was an inspired take on the sales leave-behind, built around a shared dedication to patient health and an opportunity to give back while benefitting from superior pathology services. From its lighthearted title to its clean design, Pathological Giving allows CellNetix to start sales conversations—and relationships—on their own terms.

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