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    Security Partner Campaign

    12.05.2011

    What’s the secret to getting your message across to your partner channel? We’d tell you, but then, you know…

    In order to get F5 partners to focus in on new security features of their products, we designed a promotional mailer with a “secret service” theme. The mailer included a transparent static-free bag, a SECURITY t-shirt, and a brochure. The CTA lead them to a campaign site where their super-special code name and a No-Brainer Quiz entered them to win gift cards. We knew that making the experience fun for partners would create stronger engagement and would help boost social chatter.

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