Looking for CKA Creative?

Don’t fret. We’ve got some good news for you.

CKA is now Doubleknot Creative.

We’ve joined forces with veteran Seattle creative agency Blankslate Creative which means a bigger team, broader capabilities, and even better results for you.

Come on in, the water’s fine.

Looking for Blankslate Creative?

Don’t fret. We’ve got some good news for you.

Blankslate is now Doubleknot Creative.

We’ve joined forces with veteran Seattle design group CKA Creative which means a bigger team, broader capabilities, and even better results for you.

Come on in, the water’s fine.

×
WORK
image description

Zoolights Campaign

Point Defiance Zoo & Aquarium

corner

Winter holiday marketing. You can almost hear the jingle bells and smell the cinnamon already. But to really do Zoolights justice—to communicate the mystery and delight of Point Defiance Zoo on a December night illuminated by hundreds of thousands of lights—we needed to avoid the shortcuts.

What we did embrace was a simple question, “what will you see?” and an iconic design element that invited audiences to experience a personal moment of discovery and make Zoolights their own tradition. The campaign—a huge departure from the event’s past advertising—helped contribute to record-breaking attendance.

Components:

  • Campaign Concept
  • Out of Home
  • Print Advertising
  • Online Advertising
  • Posters
  • Tickets
image description Poster
image description Posters
image description Billboard
image description Masthead banner
image description Banner