Madlib – Paula Thurman’s Knotty New Year – 47
We predict that 2022 is going to be a wild ride, but we believe that with creative thinking, collaborative partnerships, and a bit of elbow grease, it can be a year of growth and innovation. Maybe, just maybe, twelve months from now, we’ll look back on this as the brainstorm that started it all!
Paula Thurman’s Knotty New Year MadLib
Paula Thurman:
“Rob Garwood, this pandemic has totally disrupted the Technical Editing industry. We need something innovative and sweet for 2022.”
Rob Garwood:
“You’re right, and I might have just the thing! It’s a Shoes, specifically designed to give Seniors a better way to enjoy Knitting!”
Paula Thurman:
“This will totally disrupt the Technical Editing category! It’ll be bigger than the Women's right to vote! We’ll be on the cover of Town & Country!”
Rob Garwood:
“Martin Short would totally endorse this!”
Paula Thurman:
“We should call it Twink!”
Rob Garwood:
“I like it… but what if we called it i-Twink?”
Paula Thurman:
“Genius! We should call Doubleknot. They’re great at Product naming for really Bitter C-suite leaders!”
Rob Garwood:
“Great idea, if they’re not too busy Wearing black…”
Paula Thurman:
“Now… we just need a killer tagline…”
Rob Garwood:
“How’s this: Catalyze your Pencil?”
Paula Thurman:
“That’s solid… but what about ‘The only way to Eat true Angry.’ “
Rob Garwood:
“You are too good… but we’ll need an iconic logo too.”
Paula Thurman:
“Well, it’s gotta be a Sitting Lynx, right?”
Rob Garwood:
“How could it be anything else! Let’s pop the champagne, 2022 is going to be a great year!”
Sometimes great things happen when we zig when they zag, embrace the imperfections, and just have a little fun. We hope this sends you into the new year with a bit of inspiration—or a least a chuckle. We’re grateful to have clients and partners like you who empower us to think creatively, strategically, and sometimes even a bit absurdly.
Warmest wishes for you and yours this holiday season,
– Your friends at Doubleknot Creative