Sleep is really important… just ask anyone not getting it. Cerevast is a biotechnology company focused on neuroscience. They were bringing a new product to market called Neuros. It uses painless pulsed transdermal electrical stimulation to reduce anxiety and promote healthy sleep. Sounds a little Sci-Fi? Well, it kind of is. This is a growing field that has a ton of exciting potential, and they needed to launch this product to the most skeptical of audiences: medical professionals.
We helped them develop a brand platform along with a promotional video and marketing collateral for a series of tradeshows. Everything we created had to be simple enough to enable a consumer to understand this cutting-edge technology, and rigorous enough to win over doctors and scientists.
The images and footage we shot are being used across their promotional materials with great success.