With their official public release, we’re finally able to share our brand work for a series of three fantastic new wines from Ste. Michelle Wine Estates.
Tenet and The Pundit are premium Washington wines that embrace the tradition of Southern Rhône-style Syrahs, and Le Fervent is a French Syrah from Costières de Nîmes. These wines are part of an exciting international collaboration between Ste. Michelle and two top winemakers from France’s Rhône Valley. Learn more about the wines here.
From naming, to brand storytelling, to visual explorations and the final label designs, our entire Doubleknot team was involved. We’re especially proud of the personalities that come across in each label, which represent a ton of research into the regions, the winemakers, and of course the wines themselves (market research never tasted so good!). Together they’re a distinct visual departure from the Ste. Michelle’s existing brands, while staying true to the high quality and elegance that Ste. Michelle is known for.
Look for The Pundit and Le Fervent in early June, and Tenet in September 2015. Cheers!