Our creative director, Jim Craig, spent some time chatting about the power of brand with CIDERCRAFT magazine for a feature entitled, “The Art of Packaging and Prominence: Intelligent Design”.

Focusing on packaging trends in the craft cider market, the article discusses the crucial role design plays in helping brands differentiate within the highly-competitive alcoholic beverage market space.

Three Doubleknot projects are also featured in the article—Flatbed Cider, Tieton Cider Works, and Rambling Route—along with thoughts and work from several other design agencies.

Check out the full article here.