We predict that 2022 is going to be a wild ride, but we believe that with creative thinking, collaborative partnerships, and a bit of elbow grease, it can be a year of growth and innovation. Maybe, just maybe, twelve months from now, we’ll look back on this as the brainstorm that started it all!
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“Eric, this pandemic has totally disrupted the Hospitality industry. We need something innovative and Wiry for 2022.”
“You’re right, and I might have just the thing! It’s a Microphone, specifically designed to give single dads a better way to enjoy vomiting!”
“This will totally disrupt the Hospitality category! It’ll be bigger than the light bulb! We’ll be on the cover of People!”
“Oprah would totally endorse this!”
“We should call it Porkchop!”
“I like it… but what if we called it i-Porkchop?”
“Genius! We should call Doubleknot. They’re great at consumer testing for really stinky electrician!”
“Great idea, if they’re not too busy sleeping…”
“Now… we just need a killer tagline…”
“How’s this: synergize your tomato?”
“That’s solid… but what about ‘The only way to jab true anger.’ “
“You are too good… but we’ll need an iconic logo too.”
“Well, it’s gotta be a humming leopard, right?”
“How could it be anything else! Let’s pop the champagne, 2022 is going to be a great year!”
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Sometimes great things happen when we zig when they zag, embrace the imperfections, and just have a little fun. We hope this sends you into the new year with a bit of inspiration—or a least a chuckle. We’re grateful to have clients and partners like you who empower us to think creatively, strategically, and sometimes even a bit absurdly.
Warmest wishes for you and yours this holiday season,
– Your friends at Doubleknot Creative