Madlib – AM’s Knotty New Year – 40
We predict that 2022 is going to be a wild ride, but we believe that with creative thinking, collaborative partnerships, and a bit of elbow grease, it can be a year of growth and innovation. Maybe, just maybe, twelve months from now, we’ll look back on this as the brainstorm that started it all!
AM’s Knotty New Year MadLib
AM:
“Ops Team, this pandemic has totally disrupted the Higher Ed industry. We need something innovative and doglike for 2022.”
Ops Team:
“You’re right, and I might have just the thing! It’s a customer service, education, specifically designed to give students, faculty, staff a better way to enjoy mountain climbing, deep sea diving, scavenger hunting!”
AM:
“This will totally disrupt the Higher Ed category! It’ll be bigger than the fire! We’ll be on the cover of Time!”
Ops Team:
“George Clooney would totally endorse this!”
AM:
“We should call it Guinness!”
Ops Team:
“I like it… but what if we called it i-Guinness?”
AM:
“Genius! We should call Doubleknot. They’re great at Instagram, linked in for really AMAZING Operations team members!”
Ops Team:
“Great idea, if they’re not too busy baking cakes and cookies…”
AM:
“Now… we just need a killer tagline…”
Ops Team:
“How’s this: innovate, grow, inspire your city?”
AM:
“That’s solid… but what about ‘The only way to run true joyful.’ “
Ops Team:
“You are too good… but we’ll need an iconic logo too.”
AM:
“Well, it’s gotta be a singing hippos, right?”
Ops Team:
“How could it be anything else! Let’s pop the champagne, 2022 is going to be a great year!”
Sometimes great things happen when we zig when they zag, embrace the imperfections, and just have a little fun. We hope this sends you into the new year with a bit of inspiration—or a least a chuckle. We’re grateful to have clients and partners like you who empower us to think creatively, strategically, and sometimes even a bit absurdly.
Warmest wishes for you and yours this holiday season,
– Your friends at Doubleknot Creative