We predict that 2022 is going to be a wild ride, but we believe that with creative thinking, collaborative partnerships, and a bit of elbow grease, it can be a year of growth and innovation. Maybe, just maybe, twelve months from now, we’ll look back on this as the brainstorm that started it all!
“Paul, this pandemic has totally disrupted the Marketing industry. We need something innovative and rabid for 2022.”
“You’re right, and I might have just the thing! It’s a cowboy hat, specifically designed to give Gen X a better way to enjoy scuba diving!”
“This will totally disrupt the Marketing category! It’ll be bigger than the cotton gin! We’ll be on the cover of cat fancy!”
“Neil Armstrong would totally endorse this!”
“We should call it Fonzie!”
“I like it… but what if we called it i-Fonzie?”
“Genius! We should call Doubleknot. They’re great at branding for really clever Assistant Manager!”
“Great idea, if they’re not too busy sorting fabric…”
“Now… we just need a killer tagline…”
“How’s this: idiating your tree?”
“That’s solid… but what about ‘The only way to scavenge true melancholy.’ “
“You are too good… but we’ll need an iconic logo too.”
“Well, it’s gotta be a surveying Eagle, right?”
“How could it be anything else! Let’s pop the champagne, 2022 is going to be a great year!”
Sometimes great things happen when we zig when they zag, embrace the imperfections, and just have a little fun. We hope this sends you into the new year with a bit of inspiration—or a least a chuckle. We’re grateful to have clients and partners like you who empower us to think creatively, strategically, and sometimes even a bit absurdly.
Warmest wishes for you and yours this holiday season,
– Your friends at Doubleknot Creative