We predict that 2022 is going to be a wild ride, but we believe that with creative thinking, collaborative partnerships, and a bit of elbow grease, it can be a year of growth and innovation. Maybe, just maybe, twelve months from now, we’ll look back on this as the brainstorm that started it all!
“Logan, this pandemic has totally disrupted the cattle hoof trimming industry. We need something innovative and putrid for 2022.”
“You’re right, and I might have just the thing! It’s a veterinary, specifically designed to give gen z a better way to enjoy cliff diving!”
“This will totally disrupt the cattle hoof trimming category! It’ll be bigger than the signing of the Declaration of Independence! We’ll be on the cover of GQ!”
“Martin Short would totally endorse this!”
“We should call it Gary!”
“I like it… but what if we called it i-Gary?”
“Genius! We should call Doubleknot. They’re great at spinning a sign on the street corner for really impressive cowhands!”
“Great idea, if they’re not too busy licking the last bit of yogurt from the bottom of the carton…”
“Now… we just need a killer tagline…”
“How’s this: aggregate your hippy?”
“That’s solid… but what about ‘The only way to jetison true anguish.’ “
“You are too good… but we’ll need an iconic logo too.”
“Well, it’s gotta be a prevaricating heifer, right?”
“How could it be anything else! Let’s pop the champagne, 2022 is going to be a great year!”
Sometimes great things happen when we zig when they zag, embrace the imperfections, and just have a little fun. We hope this sends you into the new year with a bit of inspiration—or a least a chuckle. We’re grateful to have clients and partners like you who empower us to think creatively, strategically, and sometimes even a bit absurdly.
Warmest wishes for you and yours this holiday season,
– Your friends at Doubleknot Creative