Scott Coatings

Brand Platform, Visual Identity & Website

Tags: Branding , Digital , Professional Services , Scott Coatings

The Challenge

Innovative, ambitious and empathetic may not be the first words that spring to mind when you think about commercial painting, but in the case of Scott Coatings, you’d be surprised. This fast-growing northwest company approached us to update and evolve their brand to support their ambitious goals and reflect their unique culture. The building industry can feel like an “old boy’s club,” but Scott Coatings acts more like a startup: emphasizing innovation, leading with values, empowering employees. The challenge was to translate those qualities into tangible and differentiated benefits for their audience.

The Outcome

We spoke to numerous clients and employees to understand what mattered to them and how Scott Coatings could position itself for success. Rather than focusing on company services and experience, we centered the brand around people. Culture is a driving force behind their success. By investing in their employees and relationships, they deliver better results to clients, so the visual brand provides a more intimate look at the real people who work there. The website stands out in the industry not only for its modern design, but for the way it communicates the company’s values and personality.

Brand Story

We founded Scott Coatings in 2003 with the goal of creating a different kind of painting company.

For a long time, a successful painting job simply meant it got done on time and on budget. Our goal is to redefine the way our craft delivers value to clients, beyond simply putting paint on the walls. We want to earn a spot on your shortlist, and we know that means putting skin in the game and demonstrating relentless follow-through at every step of every project.

The look and feel is clean, modern and optimistic, with graphic connections to painting and a refreshed logo that reflects the mature and growing company.

In an industry known for high turnover and low employee loyalty, it was critical to highlight the ways Scott invests in employee safety, satisfaction and growth. The website plays a crucial role in both recruiting and new business efforts by telling a richer story about the organization, their work, and their culture.