The Challenge

Broadcom is a global infrastructure technology leader built on more than 60 years of innovation, collaboration and engineering excellence. Broadcom software solutions help companies worldwide drive enterprise-wide productivity, offering differentiated user experiences and opening new growth opportunities.

When a big business decides to buy or upgrade their software, it’s not like grabbing a candy bar at the grocery store… there are months (if not years) of deliberation, cases to be made, approvals to be won, stakeholders to be convinced. This is what we rather unglamorously refer to as the funnel, and the funnel is thirsty for content.

The Outcome

We support content marketing and sales enablement for several Broadcom software solutions. That includes everything from creating foundational messaging platforms, to developing landing pages, eBooks, whitepapers, infographics, case studies, sell sheets, and consumer-facing digital and social campaigns. The common denominator across all these efforts is a focus on meeting the real needs of the customer—not just marketing at them—in order to elevate Broadcom as an innovator and thought leader in the category.