Auction of Washington Wines
Event Brand & Marketing
The Challenge
For the last eight years, our partnership with the Auction of Washington Wines has included brand consultation and design support across all aspects of their experience (we even sit on their marketing committee!). Some of the challenges we’ve helped them address include evolving the brand to encompass a wide range of events beyond the auction itself and broaden their appeal, particularly among younger audiences.
The Outcome
It has been our absolute pleasure to see this brand grow, and along with it, their support for Children’s hospital and the entire Washington wine industry. In 2017, Wine Spectator recognized them as one of the top 5 wine events in the country, and accompanied that recognition with a $1million donation. This is such a fun event, and such a great cause to be a part of, and we’re thrilled to see where our partnership takes in the years to come.
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In 2017, Wine Spectator recognized the Auction of Washington Wines as one of the top 5 wine events in the country, and accompanied that recognition with a $1 million donation.
