Sagemoor Vineyards are known throughout the winemaking community for producing some of the most sought-after grapes in Washington. Now, they wanted to come out from behind the curtain and showcase their ability to produce exceptional wine on their own. Our challenge was to create a premium wine brand that built on Sagemoor’s impeccable reputation as a grower.
Strategically, we saw an opportunity to build a “story-led” brand: to really unpack the connection between wine growers and wine makers, between the land and the bounty it yields. Tactically, we saw a unique opportunity to buck convention. Because this wine would not be sold at retail, we gave ourselves license to be a bit more patient in the way we told their story, to reward true aficionados with a deeper dive into the people and philosophy that went into the wine.