The wizards at OxiScience had developed an amazing formula for odor and stain removal products that was powerful, safe, and odorless. They had some early success selling online, but the category was extremely crowded and full of a lot of over-promising brands not backed by science. They needed a brand and packaging system under which to sell their pet products, which included stain removers, odor eliminators, wipes, cat litter, and more.
The key insights we arrived at were: 1) The proven science behind their product was a key differentiator, but 2) the best pet brands tap into the deep love owners feel for their pets. How can this brand embody both function and emotion? We started with a brand naming process, then built out the core identity and a flexible packaging system designed to stand out in an e-tail environment.
Winner: 2022 GDUSA American Package Design Awards