Surface Educator Evangelism Kit

The Challenge

Microsoft’s Innovative Educator program is enlisting teachers across the globe to use Surface devices in the classroom and to host informational events for their colleagues that help evangelize touch technology as a fresh approach to education. To help roll out the campaign, Microsoft asked us to create a launch kit to safely house the teachers’ new Surface tablet along with all the peripherals and collateral materials they would need to support the program.

The Outcome

Knowing that teachers’ worlds can be inherently cluttered, we looked to create a packaging solution that would be both functional and also stand out amongst the chaos of their office and desk spaces. We amped up the existing Surface branding with bright color, dramatic product photography and punchy messaging to generate excitement and personalize the experience for these educators in ways that made the kit impossible to ignore.

Portable, intuitive, and powerful, the Surface is an ideal education platform—in and out of the classroom—and it’s poised to revolutionize both learning and teaching.