CA Technologies

CA Technologies Content Marketing

The Challenge

CA Technologies (acquired by Broadcom in 2018) is a giant in the world of business software—one of those tech companies businesses rely on to both run their operations and maintain their competitive advantage. But just because it’s B2B doesn’t mean there isn’t a very human story behind it. We’ve been proud to partner with them on a huge range of marketing initiatives to help them grow their position as a thought leader and source of innovation in the industry.

The Outcome

Our relationship has included everything from foundational product branding and messaging, to content marketing (whitepapers, infographics, eBooks), to social media campaigns. The common thread is a commitment to creativity and helping their community stay on top of rapidly changing business trends. As the company continues to evolve, we’re excited to be engaged in similar efforts under the Broadcom flag.

Animated Social Ads & Infographics

Being involved holistically—from brand strategy to banner ads—enabled us to develop content marketing campaigns that were cohesive and supported customers at every stage of the marketing funnel.

Social & Display Ads